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Grace Choi's invention is finally a reality - Mink Beauty is taking pre-orders for the world's first makeup printer, shipping Fall 2020.
June 19, 2019
By: Marie Redding
Senior Editor
Mink Beauty is finally launching the world’s first 3D makeup printer — and beauty fans will be able to “stream makeup on-demand.” Compact and portable, the printer will instantly transform any image into wearable cosmetics. The concept was first invented by Grace Choi back in 2014. Mink Beauty’s co-founders are Choi, who is also the company’s CEO, and Janet Kim, president. The Mink Printer is available now for pre-order for $295, which is a 25% below the MSRP of $395. It will ship Fall 2020. The printer bundle features a single tri-color cartridge and Mink’s proprietary makeup sheets. Mink is safe and easy to use. Mink’s cosmetic ingredients are produced in accordance with the FDA rules for cosmetics, and manufacturing process follows the FDA guidelines. Choi says, “Growth of online media and entertainment gave viewers the choice to select how and what content to consume. This choice allowed viewers to uniquely curate content, guided by their personal tastes, opinions and preferences. Mink brings that aspect of individuality and putting the user in the driver’s seat to beauty.” She continues, “Beauty content continues to move to digital and away from traditional TV and print. Users are turning to these images for inspiration, creating an opportunity to leverage image color data and transform them into physical makeup. I am thrilled to finally be able to share the Mink experience with everyone, and excited for the road ahead.” How It Works The Mink printer connects with WiFi via the Mink app. Open the Mink app and import any image from the internet, camera roll or social media. Choose to print an entire image or a single color. Insert a Mink makeup sheet into the tray and press “send to print.” After printing is complete, makeup is immediately ready to apply. Mink makeup sheets maximize flexibility, convenience and portability. Kim says, “Consumers today have higher expectations on how and where the products they consume fit into their lifestyle. Mink understands the shifting landscape for on-demand and flexibility, and beauty is no exception. We are excited to provide a new distribution platform for beauty as well as connecting to the different consumer touchpoints across physical, web and social. Finally bridging images that inspire beauty and transforming them into makeup in a snap.”
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